The New 99%IS Fall/Winter 2018 Collection Delivers a Riotous Show
References: 99percentis & hypebeast
Korean punk fashion label 99%IS showcases its latest Fall/Winter 2018 collection at Seoul Fashion Week. The debut delivered a unique and captivatingly riotous show, with cars and trucks rolling through. The 99%IS Fall/Winter 2018 collection is entitled the CHALLENGE capsule. The show took place in a underground parking lot, and it started with a specialized custom car coming in with the models -- all holding the quote that reads, "FUTURE GO MY WAY."
Some of the brand new seasonal pieces from the latest 99%IS collection include sleeveless tops, leather jackets, studded shirts, oversized coats, tracksuits, and jeans. A notable item from the new capsule is the traditional leather jacket piece, available in black and in orange.
Some of the brand new seasonal pieces from the latest 99%IS collection include sleeveless tops, leather jackets, studded shirts, oversized coats, tracksuits, and jeans. A notable item from the new capsule is the traditional leather jacket piece, available in black and in orange.
Trend Themes
1. Punk-fashion Fusion - Opportunity for designers to blend punk-inspired aesthetics with high fashion and produce disruptive designs that challenge societal norms.
2. Unconventional Runway Shows - Innovative approach for designers to showcase their collections by organizing underground shows that attract more attention, promote uniqueness, and increase brand recognition.
3. Mix-and-match Collection - Disruptive strategy for designers to create versatile collections that can be mixed and matched by consumers to create unique and personalized outfits, enhancing the brand's appeal to consumers.
Industry Implications
1. Fashion Industry - Opportunity for fashion designers to create disruptive collections that merge punk-inspired elements with high fashion and attract young, rebellious consumers.
2. Event Management Industry - Opportunity for event managers to work with fashion designers to organize unconventional fashion shows that break stereotypes, attract media attention, and create buzz among the audience.
3. Retail Industry - Opportunity for retailers to offer mix-and-match collections that cater to the needs of young and creative consumers who value uniqueness and personalization when shopping.
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