Fans of the streetwear sneaker brand New Balance may be drawn to its latest iteration of the 997 Sport that includes a fuzzy CORDURA paneling on the sides. The new chunky sneaker is available in three colorways including a vibrant and bold 'Prism Purple' colorway, a more muted and neutral 'Steel' colorway, and an eye-catching and dynamic 'Stonewater' colorway.
These fashion-forward sneakers boast a chunky black and white speckled sole with a mesh toe front and the shoe is ultra-comfortable thanks to the ENCAP Reveal technology that cushions and protects your foot.
These stylish sneakers are perfect to wear while commuting to the office or a night on the town. Consumers can purchase the 997 Sport sneaker online and in select retailers for $120 USD.
Why This Trend Is Growing
- Chunky Sneaker Fashion
- The trend towards chunkier, more prominent sneakers to create a fashion statement continues to rise, offering new opportunities for design and material innovation.
- Fuzzy Paneling
- Incorporating fuzzy CORDURA paneling is a trend in sneaker design that provides an added texture for fashion appeal, presenting opportunities for experimentation with material and design.
- Comfortable Sneaker Design
- Sneaker design focused on comfort continues to grow in popularity and advances in technology to create lightweight yet durable materials could be the key to creating a new generation of comfortable footwear.
Industries Being Reshaped
- Fashion Industry
- The fashion industry can take advantage of the popularity of chunky sneaker fashion and the use of fuzzy CORDURA paneling to create unique designs and materials.
- Footwear Industry
- The use of ENCAP Reveal technology and other innovations in sneaker design creates new opportunities for the footwear industry to create more comfortable and durable footwear products.
- Sportswear Industry
- The trend towards fashionable yet comfortable sneakers can provide opportunities for the sportswear industry to create products that appeal to both athletic and fashion-conscious consumers.
