Neon-Detailed Dark Tonal Sneakers

New Balance Offers a Dark Palette of the 992 Sneaker Model

New Balance introduces the newest tonal iteration of the classic 992 sneaker model for the season with a dark palette and bright neon details. The shoe is rooted in a black and purple colorway as the base foundation before it is detailed with some colorblocking accents.

The uppers are made with mesh, suede, and leather materials in pitch-black before deep dark purple arrives in a suede material by the mudguard and the heel counter. Bright vibrant details make up the midfoot with yellow trimming that surrounds the signature N logo and white New Balance text makes its way around the tongue section. The same purple follows through to the midsole to ensure that the entire silhouette keeps a dark tone.

Image Credit: New Balance

Dark Tonal Sneakers
Opportunity to incorporate neon accents into other dark colorway sneaker models for a unique and trendy look.
Colorblocking Accents
Opportunity to add pops of color to other sneaker models by incorporating colorblocking techniques for a visually engaging design.
Mixed Material Uppers
Opportunity to experiment with various materials to create unique textured uppers for sneaker models.

Industries Being Reshaped

Footwear
Footwear companies can capitalize on the trend of using dark and neon color palettes in their sneaker designs to appeal to fashion-forward consumers.
Fashion
The trend of incorporating neon accents into dark colorway designs can extend beyond footwear and into other fashion products such as clothing and accessories.
Athletic Wear
Athletic wear companies can use dark and neon color palettes in their apparel designs to offer consumers more trendy and visually interesting options for workout attire.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 24%
Activity 10%
Freshness 11%

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