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Colorful Midsole Comfy Sneakers

New Balance's 992 Silhouette Gets a Rainbow Themed Tonal Update

— May 26, 2020 — Fashion
New Balance continues to launch iterations of its 992 silhouette with the latest spotlighting the midsole foundational unit. The model highlights the unit due to the colorful accents that covers the sole as the upper boasts a more minimal design element.

The top half features a blend of textures informed by a construction of suede and mesh materials for soft but breathable sensibilities. In terms of the color, it features gray details as the midsole and outsole shoes gradients of purple, orange, yellow, and more, informed to capture the energy of a bright sunset. At the bottom of the shoe, the sneakers are rounded out by a colorway of turquoise and green. The new vibrant 992 silhouette is set to drop in the coming weeks.


Image Credit: New Balance
Trend Themes
1. Colorful Midsole Sneakers - New Balance's rainbow-themed update on the 992 silhouette highlights the disruptive innovation opportunity of incorporating vibrant and eye-catching midsole colors in sneaker designs.
2. Minimal Design Elements - The latest iteration of New Balance's 992 silhouette showcases the potential of minimal design elements in creating a sleek and stylish aesthetic in sneakers.
3. Breathable Materials - The use of suede and mesh materials in the construction of New Balance's 992 silhouette provides breathable sensibilities, presenting an opportunity for disruptive innovation in creating comfortable sneakers.
Industry Implications
1. Footwear - The vibrant update on New Balance's 992 silhouette demonstrates a potential disruptive innovation opportunity in the footwear industry to capture consumer attention with bold and colorful midsole designs.
2. Fashion Retail - By incorporating minimal design elements in sneaker aesthetics, New Balance's 992 silhouette presents a disruptive innovation opportunity in the fashion retail industry to cater to customers seeking sleek and modern footwear designs.
3. Sportswear - The use of breathable materials such as suede and mesh in New Balance's 992 silhouette highlights a disruptive innovation opportunity in the sportswear industry to create comfortable and performance-driven sneakers.
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