‘90s supermodels are having a major resurgence in the latest issue of Vogue Paris. A trio of ‘90s supermodels, Kristen McMenamy, Eva Herzigova and Claudia Schiffer, each get their own editorial in the French publication.
The 36-year-old Herzigova, styled by Vogue Paris fashion director Emmanuelle Alt, is photographed by Hedi Slimane for a series of provocative, chest baring shots, while the now 43-year-old former androgynous wunderkind McMenamy (now sporting long, blond locks) wears garments by Rodarte, Phi and Gareth Pugh for photographer David Sims. Vogue Paris must have a soft spot for ‘90s supermodels.
Key Themes Behind This Trend
- '90s Supermodel Resurgence
- The revival of '90s supermodels in the fashion industry presents opportunities for brands to tap into nostalgia and leverage their iconic status.
- Provocative Fashion Editorials
- The popularity of provocative, chest-baring fashion editorials allows fashion publications and photographers to push boundaries and create bold, attention-grabbing visuals.
- Fashion Evolution
- The evolution of fashion through the re-styling of iconic supermodels showcases the intersection of nostalgia and contemporary trends, inspiring fresh fashion perspectives.
Where This Applies
- Fashion Publishing
- Fashion publications have the opportunity to capitalize on the interest in '90s supermodels by featuring them in editorial spreads and creating nostalgia-driven content.
- Fashion Photography
- Fashion photographers can explore provocative and boundary-pushing visual styles to capture attention and create impactful fashion editorials.
- Fashion Design
- Fashion designers can incorporate elements of '90s supermodel aesthetics into their collections, combining nostalgia with contemporary designs for a unique and trendy appeal.
