PUMA Collaborates with the Weeknd and XO on a 90s Sportswear Line
Kalin Ned — December 15, 2018 — Pop Culture
References: us.puma & highsnobiety
90s sportswear is the guiding theme of the new Fall/Winter 2018 collection done in collaboration between PUMA, XO and The Weeknd. The silhouettes entertain a super sporty aesthetic that is bound to offer comfort in a chic and stylish manner. A number of designs from the playful color-block collection have been taken from PUMA's 1994 archives, adding a definite nostalgic value, especially for those who remember the pieces.
The industry is still strongly embracing nostalgia-inducing fashion and this 90s sportswear collection is yet another example of that. Easy-to-style and comfortable-to-wear, the chic collection only gains traction through its affiliation with famous Canadian music performer The Weeknd. From tracksuits and outerwear to tees and accessories, the PUMA x XO x The Weeknd 90s sportswear collection is sure to generate hype.
The industry is still strongly embracing nostalgia-inducing fashion and this 90s sportswear collection is yet another example of that. Easy-to-style and comfortable-to-wear, the chic collection only gains traction through its affiliation with famous Canadian music performer The Weeknd. From tracksuits and outerwear to tees and accessories, the PUMA x XO x The Weeknd 90s sportswear collection is sure to generate hype.
Trend Themes
1. Nostalgic Fashion - The 90s sportswear collection taps into the industry's ongoing embrace of nostalgia, offering a stylish and comfortable update on retro designs.
2. Collaborative Collections - The collaboration between PUMA, XO, and The Weeknd highlights the trend of brands partnering with celebrities and musicians to create fashion lines.
3. Playful Color-block - The collection's playful use of color-blocking adds a modern twist to the nostalgic 90s sportswear aesthetic, creating a disruptive opportunity for vibrant fashion designs.
Industry Implications
1. Fashion Industry - The fashion industry continues to capitalize on the appeal of nostalgia with collections like the PUMA x XO x The Weeknd 90s sportswear line.
2. Celebrity Partnerships - The trend of collaborating with musicians and celebrities to create fashion lines is a lucrative opportunity for the industry, as seen in the PUMA x XO x The Weeknd collection.
3. Sportswear Market - The 90s sportswear trend presents an opportunity for the sportswear industry to capitalize on the nostalgia and create updated versions of retro designs.
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