Death Row Records has come back from the dead. The infamous record label, started by Dr. Dre and Suge Knight in the 90s, will resume operations thanks to EverGreen and WIDEawake, an entertainment company in Toronto.
WIDEawake purchased the assets of the struggling label in January. These companies plan to remix Death Row songs for video game soundtracks and launch a new album of unreleased material by Tupac.
Implications - In its inception, hip-hop was an underground artform consumed by a very small, specific group of people. As it becomes more commercial and mass produced, many industries are digging back to its roots in order to capitalize on its growing fan base.