Collaborative Waterproof Welt Boots

THEE NORTH FACE Purple Label & Dr. Martens Drop the 9 Tie Boot

THE NORTH FACE Purple Label by nanamica joins forces with Dr. Martens to design a limited edition boot silhouette in the form of the '9 Tie Boot.' It is created with inspiration drawn from vintage 90s work boots, nodding to both labels with Dr. Martens' footwear expertise and the color palette of THE NORTH FACE Purple Label.

The two colorway options include either black or light taupe made with welt materials for waterproof sensibilities. The inner soles boast the same material to result in a heavy-duty design. The vintage look is paired with weather-ready performance, detailed with textural accents across the suede material around the ankle. The uppers are predominantly made with a blend of full-grain and nubuck leather materials. Each pair is complete with a purple shoe face, an additional set of purple laces, and Dr. Martens pull tabs.

Image Credit: nanamica

Vintage Work Boots
Disruptive innovation opportunity: Create modern versions of classic work boots with enhanced waterproof and performance features.
Collaborative Design
Disruptive innovation opportunity: Form partnerships between established brands to create unique limited edition products that combine expertise and aesthetics.
Weather-ready Performance
Disruptive innovation opportunity: Develop footwear that combines style and durability with weather-resistant materials and textural accents for added functionality.

Sectors Adopting This

Fashion
Disruptive innovation opportunity: Integrate advanced materials and design collaborations to push the boundaries of fashion and functionality.
Footwear
Disruptive innovation opportunity: Merge traditional craftsmanship with modern technologies to create weather-resistant, performance-oriented footwear.
Outdoor Gear
Disruptive innovation opportunity: Fuse retro-inspired aesthetics with innovative materials and features to cater to the demands of outdoor enthusiasts.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 54%
Activity 55%
Freshness 9%