Released recently is the Vans Kiss Pack which consists of a classic Slip-on and a Sk8 Hi sneaker. The shoe features the “Rock and Roll Over” art on the black canvas.
I’m sure that die-hard Kiss fans will be seeking these babies out. I especially like how when you put your feet together, you get a collage of the whole band. Sweet!
Implications - Pop culture fans are increasingly choosing to purchase commemorative fashion that celebrates a favorite icon. These shoes feature artwork of the rock band Kiss. Companies can take advantage of this opportunity by creating branded versions of their products to reach specific target markets of diehard music fans.