What clothing brand has a blue hot dog with ears for a logo? Ironically, a very expensive one. Limoland is "a luxury streetwear brand for prosperious people" with a web site that I couldn't get to load correctly. The clothes are made of Japanese cottons and the finest cashmere. This pink shirt is one of their most popular pieces, and priced at an outrageous $800.
Implications - Consumers are looking for classic styles that still offer that luxurious edge. Extravagant designs that scream out high price tags are no longer appealing to shoppers. Designers could create simple silhouettes with high quality fabrics for those customers seeking out prestige with grace.