The refined and sophisticated menswear showcased throughout the 7th Man Magazine AW12 editorial contrasts captivatingly with the brothel scenes they are shot in. Under the twilight-lit sky, the clothing and the photo shoot is given a mysterious air that is both seductive and curious.
The 7th Man Magazine AW12 editorial was lensed by Grant Thomas, a photographer born in the countryside of Wales and based in central London. Shot in a red light district-inspired setting, the photo shoot is softly saturated to create a romantic ambiance that conflicts with the actual activities that take place there.
Starring new face Joseph Quigley, the editorial shows the British male model decked out in a high-end wardrobe comprised of pieces from fashion houses such as YSL, Paul Smith, Commes des Garcons, Burberry and Dries Van Noten.
What Makes This Trend Stand Out
- Refined Menswear
- Disruptive innovation opportunity: Explore sustainable and ethical practices in luxury menswear manufacturing.
- Contrasting Environments
- Disruptive innovation opportunity: Create immersive shopping experiences by combining unexpected settings with fashion retail spaces.
- Mysterious Ambiance
- Disruptive innovation opportunity: Develop interactive storytelling techniques to enhance the emotional connection between fashion editorials and viewers.
Sectors Adopting This
- Luxury Menswear
- Disruptive innovation opportunity: Integrate advanced technologies like 3D printing and augmented reality into the production and marketing of high-end menswear.
- Fashion Retail
- Disruptive innovation opportunity: Utilize virtual reality and augmented reality to create virtual shopping experiences that blur the line between physical and digital retail.
- Visual Storytelling
- Disruptive innovation opportunity: Experiment with immersive technologies like virtual reality and holography to enhance the narrative impact of fashion editorials and campaigns.
