The 7th Man Magazine AW12 Editorial Stars a Dapper Joseph Quigley
Meghan Young — March 2, 2012 — Fashion
References: 7thmanmagazine & fashionising
The refined and sophisticated menswear showcased throughout the 7th Man Magazine AW12 editorial contrasts captivatingly with the brothel scenes they are shot in. Under the twilight-lit sky, the clothing and the photo shoot is given a mysterious air that is both seductive and curious.
The 7th Man Magazine AW12 editorial was lensed by Grant Thomas, a photographer born in the countryside of Wales and based in central London. Shot in a red light district-inspired setting, the photo shoot is softly saturated to create a romantic ambiance that conflicts with the actual activities that take place there.
Starring new face Joseph Quigley, the editorial shows the British male model decked out in a high-end wardrobe comprised of pieces from fashion houses such as YSL, Paul Smith, Commes des Garcons, Burberry and Dries Van Noten.
The 7th Man Magazine AW12 editorial was lensed by Grant Thomas, a photographer born in the countryside of Wales and based in central London. Shot in a red light district-inspired setting, the photo shoot is softly saturated to create a romantic ambiance that conflicts with the actual activities that take place there.
Starring new face Joseph Quigley, the editorial shows the British male model decked out in a high-end wardrobe comprised of pieces from fashion houses such as YSL, Paul Smith, Commes des Garcons, Burberry and Dries Van Noten.
Trend Themes
1. Refined Menswear - Disruptive innovation opportunity: Explore sustainable and ethical practices in luxury menswear manufacturing.
2. Contrasting Environments - Disruptive innovation opportunity: Create immersive shopping experiences by combining unexpected settings with fashion retail spaces.
3. Mysterious Ambiance - Disruptive innovation opportunity: Develop interactive storytelling techniques to enhance the emotional connection between fashion editorials and viewers.
Industry Implications
1. Luxury Menswear - Disruptive innovation opportunity: Integrate advanced technologies like 3D printing and augmented reality into the production and marketing of high-end menswear.
2. Fashion Retail - Disruptive innovation opportunity: Utilize virtual reality and augmented reality to create virtual shopping experiences that blur the line between physical and digital retail.
3. Visual Storytelling - Disruptive innovation opportunity: Experiment with immersive technologies like virtual reality and holography to enhance the narrative impact of fashion editorials and campaigns.
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