Brandon Bailey, Jackson Hale and others star in 'Château Rouge,' a 70s menswear feature that is lensed for Vogue Hommes. Captured by photographer Paolo Roversi, this editorial highlights the decade's flamboyant and opulent wardrobe staples.
In addition to its abundance of silk and bow-accented shirts -- popular among lovers of disco -- this editorial highlights other statement pieces like colorful fur coats that are paired with patterned trousers. Following in the footsteps of womenswear runway fads, 70s menswear has made a major comeback in recent months.
'Château Rouge' celebrates the decade's bold and fearless menswear styles and is outfitted by Robbie Spencer. Gracing Vogue Hommes' Fall/Winter 2015 issue, this editorial features fashions from labels like Marc Jacobs, Louis Vuitton and Dior Homme among other names.
Key Themes Behind This Trend
- Retro Menswear
- The increasing popularity of 70s menswear provides opportunities for retailers to offer vintage inspired clothing lines.
- Bold Color and Prints
- The trend towards bold and colorful statement pieces in menswear creates opportunities for designers to incorporate vibrant color schemes and patterns in their collections.
- Flamboyant Outerwear
- The resurgence of flamboyant outerwear, such as patterned fur coats, presents an opportunity for fashion companies to develop innovative and bold designs for jackets and coats.
Where This Applies
- Apparel
- The fashion industry, specifically menswear, should be aware of the current trends towards retro and flamboyant styles to better target their marketing campaigns and product development.
- Retail
- Retailers can capitalize on the popularity of 70s menswear by offering vintage inspired clothing and accessories or by incorporating bold and colorful pieces into their collections.
- Fashion Design
- The trend towards bold and flamboyant menswear provides opportunities for designers to experiment with designs featuring unique combinations of color and pattern for clothing, accessories, and outerwear.
