Collaborative Militaristic Durable Sneakers

AAPE Prepares to Launch a New Set of 703 Sneakers

New Balance works in collaboration with streetwear giant AAPE once again and this time, the focus turns to the 703 sneakers. The silhouette serves as the base foundation of the latest project, offering three new iterations in total for the season.

The trail ready shoes are full of neutral hues for the warmer seasons of the year, seeing a construction of mesh, leather, and suede together across the upper. The colorway options starts off with black, followed by olive green, and beige to round it all out. There are branding details that nod to both contributing efforts, reading "AAPE BY A BATHING APE" embroidered over the front of the shoes and the BAPE head logo.

Image Credit: Sneaker Bar Detroit

Collaborative Footwear Design
Opportunity for brands to team up and create unique designs that cater to multiple consumer groups.
Militaristic-inspired Fashion
Potential to integrate militrary-inspired design features into fashion, especially for outdoor and athletic apparel.
Durable Sneakers
Growing demand for footwear that can withstand different terrains, weather and activities.

Who This Affects Most

Footwear Manufacturing
Opportunity to collaborate with other brands in creating unique and durable footwear that cater to different consumers.
Outdoor Gear
Integrating militaristic-inspired design features into outdoor gear can appeal to consumers interested in adventure and wilderness activities.
Streetwear Fashion
Potential to incorporate durable and military-inspired designs into fashion for casualwear.
SCORE
6.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 87%
Freshness 11%

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