Poolside Lounging Looks

The 7 for All Mankind Spring 2011 Campaign is Californian Chic

The 7 for All Mankind Spring 2011 ad campaign evokes a casual, yet chic sophistication. Featuring Angela Lindvall, the campaign showcases this season's hottest denim looks on the sun-kissed model, alongside the equally tanned and handsome Sam Webb.

Lounging poolside in true California style, the Angela Lindvall for 7 For All Mankind Spring 2011 campaign was shot by world-renowned fashion photographers Mert Alas and Marcus Piggott.

Implications - After browsing through the 7 for All Mankind Spring 2011 Campaign, it's immediately obvious that professional photographers were at work in its creation. Captured with focused and controlled simplicity, the shoot is straight-forward and elegant all at once. This is a sizzling shoot that is perfect for summer.

Poolside Fashion Campaigns
Fashion campaigns featuring poolside scenes as a key element could be a trend to explore
Casual Chic Denim
Denim brands can experiment with casual and chic styles to create sophisticated collections
Collaboration with Fashion Photographers
Fashion brands hiring professional photographers to enhance the quality of their campaigns is a trend to consider

Industries Being Reshaped

Fashion
This trend applies directly to the fashion industry, especially to denim brands
Photography
Professional photography is essential to creating impactful fashion campaigns and this trend could be applied to the photography industry
Lifestyle
The trend of poolside lounging and casual chic is also applicable to the lifestyle industry such as outdoor living products
SCORE
5.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 80%
Freshness 8%