Domo, the wildly popular Japanese stop-action character, is appearing this fall in an elaborate 7-Eleven and Domo promotion. Domo’s toothy brown face is plastered on everything imaginable and a new Slurpee flavor, Fuji Frost will accompany the campaign.
The 7-Eleven and Domo promotion will consist of three collectible Slurpee cups, character straws, coffee cups and hilarious hot dog containers that would probably make Homer Simpson a little jealous. There’s even Domo schwag like hats, t-shirts and books. Evan Brody, the marketing manager for Slurpee, told Brandweek that 7-Eleven’s consumers “love crazy Japanese S#@ts.” Check out images from the promotion in the gallery above, courtesy of Eat Me Daily, and see their coverage for even more photos.
What Makes This Trend Stand Out
- Character Collaborations
- Promotions that feature popular characters from different media platforms, such as Domo, can create unique and appealing experiences for consumers.
- Collectible Merchandise
- Offering collectible items like Slurpee cups, straws, and coffee cups can drive consumer engagement and create a sense of exclusivity.
- Cultural Fusion Marketing
- Incorporating elements of different cultures, like the Japanese character Domo, into marketing campaigns can attract diverse audiences and create a buzz.
Sectors Adopting This
- Convenience Store
- Convenience stores like 7-Eleven can benefit from character collaborations to enhance brand loyalty and attract new customers.
- Beverage
- The beverage industry can explore innovative promotional campaigns with collectible merchandise to increase sales and encourage repeat purchases.
- Entertainment
- The entertainment industry can leverage character collaborations to expand brand reach and create additional revenue streams through merchandise sales.
