15 STARS has launched the brand’s second-aged bourbon offering, sharing the ‘7 & 15 YO Private Stock.’ The premium expression fuses the flavors of two unique Kentucky straight bourbons that have been aged 7 and 15 years, respectively in addition to being “flavor-proofed” to 107 proof. The bourbon smells of fresh cinnamon, rose petals, and apricot, while the taste brings flavors of citrus, spice, caramel, and almonds for a rounded and distinct taste. Finished with hints of oak, the ‘7 & 15 YO Private Stock’ pays homage to Kentucky’s history of bourbon craftsmanship.
“I am incredibly proud of our 7 & 15 YO bourbon whiskey and what it has achieved in competitions. It’s always great to see other people enjoy our bottles as much as we do,” said Rick Johnson, Co-Founder of 15 STARS. “We are fully committed to the art of blending fine aged bourbons which brings extra depth and complexity to our whiskey.”
Image Credit: 15 STARS
What Makes This Trend Stand Out
- Aged Bourbon Blends
- The trend of introducing aged bourbon blends offers an opportunity for innovation in creating unique flavor profiles and introducing new taste experiences.
- Premium Bourbon Offerings
- The trend of launching premium bourbon offerings creates an opportunity for innovation in marketing and branding strategies to differentiate from competitors in the crowded whiskey market.
- Higher Proof Bourbons
- The trend of releasing higher proof bourbons offers an opportunity for innovation in experimenting with flavor and aroma profiles while maintaining its authenticity and tradition.
Sectors Adopting This
- Beverage
- The beverage industry should explore opportunities to create unique blends and premium offerings in the bourbon category to cater to evolving consumer preferences.
- Alcohol
- The alcohol industry can benefit from investing in innovation in the bourbon category, such as offering higher proof bourbons and unique aged bourbon blends to stand out in a crowded marketplace.
- Hospitality
- The hospitality industry should consider introducing unique aged bourbon blends and premium offerings to enhance their customers' experience and stand out in the competitive landscape of bars and restaurants.
