New Balance Numeric and Primitive Work on a Pair of 547 Sneakers
Primitive works in collaboration with New Balance Numeric on a new iteration of the 547 sneaker model for the season. The silhouette is made to be functional at skate parks as the running shoe is detailed with elements that make it more versatile for other sports.
Starting at the uppers, it boasts a constructed of soft suede materials that overlap on top of a reinforced mesh base foundation. All of this is done in a blend of tan and wheat hues for a beige palette which is further accented with hits of rich yellow-gold and black for some contrast. Most of this can be found at areas such as the heel and the signature 'N' logo at the midfoot.
Image Credit: New Balance Numeric
Starting at the uppers, it boasts a constructed of soft suede materials that overlap on top of a reinforced mesh base foundation. All of this is done in a blend of tan and wheat hues for a beige palette which is further accented with hits of rich yellow-gold and black for some contrast. Most of this can be found at areas such as the heel and the signature 'N' logo at the midfoot.
Image Credit: New Balance Numeric
Trend Themes
1. Skate Sneaker Convergence - The collaboration between Primitive and New Balance Numeric showcases the trend of skate sneakers being designed with versatility for other sports.
2. Functional Design Elements - The incorporation of soft suede materials and reinforced mesh on the 547 sneaker demonstrates the trend of functional design elements in athletic footwear.
3. Beige Palette with Contrasting Accents - The use of a beige color palette with pops of yellow-gold and black highlights the trend of earthy tones with bold accents in sneaker design.
Industry Implications
1. Athletic Footwear - The collaboration between Primitive and New Balance Numeric highlights the disruptive innovation opportunity in the athletic footwear industry to create versatile skate sneakers.
2. Sports Equipment - The trend of functional design elements in skate sneakers presents an opportunity for the sports equipment industry to develop more adaptable and performance-enhancing footwear.
3. Fashion and Lifestyle - The beige palette with contrasting accents trend offers opportunities for the fashion and lifestyle industry to create stylish and versatile sneakers that can be easily paired with different outfits.
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