New Balance delivers a clean and minimal tonal palette to its highly sought-after shoe -- the 550 sneakers. The lifestyle sneaker gets a makeover of white and grey throughout the entire silhouette this time around. It is constructed with a blend of white smooth leather and perforated white leather at the base foundation for a breathable, yet premium feel.
It is then detailed with mesh materials at the collars and tongue units. Branding details can be found in the form of '550' and the iconic N logo in grey seen on the lateral side of the shoe. The heel marks 'NB" printed on top in the same tonal grey and the tongue tab features the basketball emblem as a nod to its roots.
Image Credit: New Balance
Why This Trend Is Growing
- Minimalistic Sneaker Design
- Opportunities for disrupting the market with more monochromatic, clean-cut designs for sneakers.
- Revamping Classic Sneakers
- Opportunities to revamp classic sneaker designs with new colors and materials.
- Emphasis on Sustainable Materials
- Opportunities to incorporate eco-friendly materials to produce classic sneaker designs.
Industries Being Reshaped
- Fashion and Apparel
- The fashion industry can embrace the trend towards simple, monochromatic and stylish sneaker designs.
- Sportswear
- Sportswear industries can benefit from producing comfortable and stylish sneaker designs.
- Sustainable Fashion
- Industries that promote sustainable fashion can incorporate eco-friendly materials to produce classic sneaker designs.
