Carefree but melancholic, the 5 Magazine 'Contra Natura' editorial by Ferrater Studio calls on images of a forsaken land. With styling by Ana de Gregorio, model Yuri Pleskun sports sheer black lace tops, chains, gang-like tattoos, close-cropped hair and cropped pants.
The editorial in the Spanish magazine Cinco comes along side a short video that flawlessly captures the eerie mood and aura of loneliness.
Implications - Once deemed as too depressing, bleak images are making an overwhelming impact on consumer minds. Bright and vibrant imagery can often be too much to handle for consumers who don't want to be sugarcoated. The use of grittier, raw concepts in ads and photography can provide some subtlety as a way of balancing out glamor.
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