43 Magazine is a skateboarding periodical that derives its name from a trick that symbolizes their connection to the past while maintaining a forward-looking stance. The magazine aims to embody the spirit of freedom and independence that are seminal parts of the culture.
43 Magazine has the same dimensions as a vinyl record and has a great aesthetic. The magazine is currently seeking funding on the Kickstarter platform and it is halfway to its goal. 43 Magazine will be a free bi-monthly, non-profit publication.
Implications - Youth consumers are attracted to notions of freedom and mobility and want to live altogether different lives from that of their parents. 43 Magazine taps into this youthful spirit of freedom. Companies should take this mindset into account when creating ad campaigns for this demographic.
43 Magazine Taps Into the Spirit of Freedom and Independence
1. Youthful Spirit of Freedom - Companies should tap into the youthful spirit of freedom when creating ad campaigns for the youth demographic.
2. Skateboarding Culture - The skateboarding culture is a niche market with potential for disruptive innovation in products and experiences related to skateboarding.
3. Non-profit Publications - The rise of non-profit publications like 43 Magazine provides opportunities for disruptive innovation in the publishing industry, focusing on delivering quality content without traditional revenue models.
1. Advertising - Advertising agencies can leverage the youthful spirit of freedom to create engaging campaigns targeted at the youth demographic.
2. Sports and Recreation - The skateboarding industry can explore disruptive ideas to further enhance the skateboarding culture and provide innovative products and experiences.
3. Publishing - The publishing industry can explore non-profit models to disrupt traditional revenue streams and deliver quality publications without relying on sales.