43 Magazine is a skateboarding periodical that derives its name from a trick that symbolizes their connection to the past while maintaining a forward-looking stance. The magazine aims to embody the spirit of freedom and independence that are seminal parts of the culture.
43 Magazine has the same dimensions as a vinyl record and has a great aesthetic. The magazine is currently seeking funding on the Kickstarter platform and it is halfway to its goal. 43 Magazine will be a free bi-monthly, non-profit publication.
Implications - Youth consumers are attracted to notions of freedom and mobility and want to live altogether different lives from that of their parents. 43 Magazine taps into this youthful spirit of freedom. Companies should take this mindset into account when creating ad campaigns for this demographic.