Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,330 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,330 cutting edge ideas.

Sporty Summer Collaborative Capsules

424 and adidas Join Forces on a Special SS20 Collection

— May 14, 2020 — Lifestyle
424 and adidas Originals join forces on a collection designed for the Spring/Summer 2020 season made up of three sneaker models and apparel to accompany the footwear. The sneakers include the familiar Superstar as well as the Pro Model and the SC Premier as well.

The SC Premiere boasts a muted upper with a white base accented with a red tab at the tongue as a nod to 424. The two Pro model colorways features classic black and white designs. The apparel follows the expertise of 424 and Guillermo Andrade with inspiration drawn from two different areas. One part of the capsule is black and red predominantly with inspiration from Run-DMC and the other pieces are more formal informed by the kimono and blazer.


Image Credit: adidas Originals
Trend Themes
1. Collaborative Capsules - Opportunity for brands to collaborate and create limited edition collections that blend different design aesthetics and appeal to a wider range of consumers.
2. Sneaker Models - Innovation opportunity to create new sneaker models with unique designs and materials that cater to the growing demand for fashionable and functional footwear.
3. Apparel Inspiration - Potential for brands to draw inspiration from diverse sources such as music culture and traditional clothing to create apparel collections that resonate with a broader audience.
Industry Implications
1. Fashion - Fashion brands can explore collaborative partnerships and create exclusive capsule collections that attract attention and drive sales.
2. Footwear - Footwear companies can leverage collaborative efforts to introduce fresh sneaker models that combine style and comfort, appealing to sneaker enthusiasts and fashion-conscious consumers alike.
3. Apparel Manufacturing - Manufacturers can embrace unique sources of inspiration and create innovative clothing lines that merge different cultural influences, attracting a diverse customer base.
1.9
Score
Popularity
Activity
Freshness