Japanese fashion label KAPITAL introduces its latest 40s Wool L-FIVE varsity jackets to add to its Fall/Winter 2019 selection. The seasonal design highlights an angle that explores vintage inspirations and the piece options in the colorways of black, green, or white.
The base fabrication is made from a delicate wool material in order to spotlight the textural look and reference the 40s. The upper chest is adorned with a large patch reading "L" that is then detailed with additional sections to showcase a smiling face. Additional details of the jacket include the snap buttons in a tonal manner for a muted look and two welt pockets for function trimmed with leather detailing.
Image Credit: KAPITAL
Key Themes Behind This Trend
- Vintage-inspired Fashion
- There is an opportunity for brands to explore vintage-inspired designs for their fashion products, like KAPITAL's 40s Wool L-FIVE jackets.
- Collegiate Design Theme
- Brands can incorporate a collegiate design theme in their products, like KAPITAL's varsity jackets, to appeal to a younger demographic of consumers.
- Textural Look Highlighting
- Brands can focus on highlighting the textural look of fabrics, like KAPITAL's use of delicate wool material in their jackets, to add value to their fashion products.
Where This Applies
- Fashion and Apparel
- The fashion and apparel industry can explore vintage-inspired designs and collegiate themes to attract younger consumers.
- Textile Industry
- The textile industry can develop more delicate fabrics, like KAPITAL's use of delicate wool material, to satisfy the demand for textural fashion products.
- Retail Industry
- The retail industry can use vintage-inspired designs and collegiate themes to create targeted marketing campaigns for certain demographics of consumers.
