Responsive Reading Sunglasses

These 32°N Sunglasses Switch into Reading Glasses with a Swipe

The 32°N sunglasses are a responsive accessory for wearers in search of a two-in-one solution that will support their everyday lifestyle with a range of functionalities. The eyewear maintains a sleek construction that comes in three color options to choose from and make use of polarized, UV-blocking lenses to shield the eyes from the sun. The lenses are also equipped wit ha liquid crystal technology that will seamlessly transition the eyewear into reading glasses with a single swipe on the arm.

The 32°N sunglasses are ideal for those who use reading glasses to help them enjoy up to +5D magnification, which can be customized to the needs of the wearer via the accompanying smartphone app for enhanced ease.

Responsive Eyewear
The development of eyewear that can change its functionality based on user needs presents a disruptive innovation opportunity to capture market share of both traditional glasses and sunglasses.
Smartphone-integrated Eyewear
The integration of smartphones with eyewear via accompanying apps presents an opportunity to capture customers interested in both technology and fashion in a burgeoning market.
Liquid Crystal Technology
The use of liquid crystal technology in eyewear products presents an opportunity to capture environmentally conscious customers interested in products with a low carbon footprint and long product lifetimes.

Sectors Adopting This

Eyewear
Responsive eyewear can disrupt the traditional eyewear market by offering both functionality and style to customers in a single product.
Smartphone Technology
The integration of eyewear with smartphone technology presents an opportunity for manufacturers in the electronics industry to develop new products in a growing market.
Healthcare
The development of responsive eyewear presents an opportunity for healthcare practitioners to offer patients an innovative solution for vision correction.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 52%
Activity 48%
Freshness 10%