'2date4love', a dating site created by cancer survivor Laura Brashier, offers hope to those seeking love without sex. Her idea stemmed from her real-life battle with cervical cancer and how the treatment affected her own sex life.
Although Brashier still has a sex drive, her condition makes intercourse too painful to even attempt sex. As you know, many people suffer similar conditions and that is where 2date4love comes in. Like other dating sites, 2date4love has an interface set up to help find your ideal companion. Unlike other dating sites, Brashier's is unique because you know before you enter the first bit of information that sex is completely out of the equation.
Brashier explains what gave rise to her entrepreneurial idea: "As the cancer treatment took a toll on my body, I’m no longer able to function sexually the way I used to. This has proven to be an enormous challenge when it comes to dating—when the topic of intimacy is raised, I fear that once my partner knows my limitations, he may lose interest."
Implications - Websites like 2date4love should be interesting to entrepreneurs and businesses because so many people cannot have sex or have completely lost their limbido, yet crave intimate relationships. All industries should consider social media platforms and marketing strategies that allow consumers to feel comfortable with their bodies and health issues.