With a repertoire of famous acquaintances, it's no surprise that supermodel Anja Rubick's 25 Magazine launch video included notorious rapper extraordinaire Kanye West. Kanye is well known for being in the vanguard of art, fashion and music.
The '25' video is meant to be an insight into the creative mind of Kanye himself. "I thought it would be really interesting to make it seem like we were entering Kanye's head. It's not pornographic, but it's very sensual" says Rubjick of the conceptualization for the Barnaby-Roper directed video.
The video is visually rich, sexually charged and taboo. It features an ominous Kanye voiceover, and religious motifs in the form of Anya herself. It most certainly takes 25's theme of eroticism to a new level of avant-garde sensuality.