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Dual-Reading Timepieces

The Timex X Todd Snyder Mod Watch Lets Wearers Read Time in 12 and 24-Hour

— July 8, 2016 — Fashion
The Timex X Todd Synder Mod Watch is a revival of a vintage design put forth by the brand several years ago with an added dual reading design that services both 12 and 24-hour time formats. The watch features a face with three separate dials that offers exact time readings in military and more common styles.

Despite the multipurpose functionality of the Timex X Todd Synder Mod Watch, the timepiece remains minimal and simplistic in design. The band is made from nylon for durability and wearability while the face comes with three reading methods. The centre dial is in black and operates on a 12-hour clock, the second is red with a military time and the exterior rim counts the minutes.
Trend Themes
1. Dual-reading Timepieces - The trend of dual-reading timepieces offers opportunities to serve consumers who prefer military or standard time formats in a single watch.
2. Minimalistic Watch Design - The trend of minimalistic watch design presents opportunities to offer sleek and sophisticated timepieces that are still functional.
3. Revivals of Vintage Designs - The trend of reviving vintage designs provides opportunities to modernize classic watch styles and appeal to consumers' nostalgia.
Industry Implications
1. Watchmaking - Watchmaking industry can incorporate dual-reading designs, dynamic dial layouts, and minimalistic features to attract consumers to their products.
2. Fashion - The fashion industry can capitalize on minimalistic watch designs as statement accessories or create branded watch lines with unique features.
3. Retail - The retail industry can target vintage watch collectors or offer modern versions of classic watches with updated features to their product lines.
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