Just in time for the New Year, New Balance launched a fresh iteration of its 247 Luxe model, which boasts a simplistic, brown, black and forest green colorway that's inspired by an alligator. To reflect this influence, the brand dubbed the colorway 'Reptile.'
The sneakers are constructed from nubuck leather, suede, and a mesh blend, making for a lightweight and breathable build that's able to last for years. New Balance's branding is marked on the center of sides on the uppers, with a large "N" embroidered on top of the scale-like black material.
Consumers can find the new 247 Luxe model at retailers like Feature, as well as New Balance's online store and it's many other retailers.
What's Driving This Trend
- Reptile-inspired Sneakers
- Opportunity to create sneakers with designs inspired by reptiles, offering unique and visually striking options for consumers.
- Lightweight and Breathable Builds
- Opportunity to develop sneakers with nubuck leather, suede, and mesh blends for a durable yet comfortable and breathable fit.
- Branded Embroidery Design
- Opportunity to incorporate large embroidered branding on sneakers' uppers, providing a distinctive and recognizable feature for consumers.
Who This Affects Most
- Footwear
- Disruptive innovation opportunities in the footwear industry by introducing reptile-inspired designs and lightweight, breathable constructions.
- Fashion Retail
- Opportunity for retailers to offer unique and branded sneaker options to consumers, attracting enthusiasts seeking distinctive footwear.
- Sports Apparel
- Disruptive potential in sports apparel industry by incorporating reptile-inspired designs and innovative material blends in sneaker constructions.
