Why watch “American Idol,” when you could be the first to know who died or, even better, is about to die? A Quebec-based cable channel has been granted the okay to broadcast ”Je me souviens” ("I remember” in English), a channel dedicated to broadcasting obituaries, hospitalization notices and messages of prayers.
The Canadian Radio And Television Commission (CRTC) has not given permission to carry advertisements, but if the channel really takes off, I’m sure ads will not be too far behind. I imagine quite a few funeral homes dying to get media attention on this channel.
Why This Trend Is Growing
- Death Broadcasting
- The trend of dedicated channels broadcasting obituaries, hospitalization notices, and messages of prayers.
- Morbid Media
- The trend of media content centered around death and mourning.
- Real-time Death Updates
- The trend of providing real-time updates on deaths and near-death experiences.
Industries Being Reshaped
- Television Broadcasting
- Disruptive innovation opportunities include creating dedicated channels for specific niche content, such as obituaries and hospitalization notices.
- Funeral Services
- Disruptive innovation opportunities include leveraging media platforms to gain attention and attract customers, such as partnering with death broadcasting channels.
- Media and Entertainment
- Disruptive innovation opportunities include exploring new and unconventional content genres, such as morbid media centered around death and mourning.
