It's hard to say Buick is an automaker for old people, the brand's current reputation, after seeing the 2018 Buick Regal GS. The new Regal GS features the same shapely design as the all-new Regal Sportback but it has more of a performance appeal. The V6 under the hood pushes out 310 horsepower with a nine-speed automatic transmission controlling all the action. To match its newfound oomph the 2018 Buick Regal GS has been given a sporty exterior redesign.
That sporty vibe continues on the inside. The 2018 Buick Regal GS is equipped with a flat-bottomed steering wheel, metal pedals and sport seats. One look at the Regal GS and the message is clear: This car is designed for young people. Whether or not they buy it is another thing. The new Regal GS will go on sale in early 2018 for $39,990.
Why This Trend Is Growing
- Performance Appeal in Luxury Sedans
- With the introduction of the 2018 Buick Regal GS, there is a growing trend of luxury sedans targeting younger, performance-oriented buyers.
- Sporty Redesign in American Luxury Cars
- The sporty exterior redesign of the 2018 Buick Regal GS represents a trend of American luxury automakers incorporating more youthful and dynamic elements in their designs.
- Enhanced In-car Experience for Younger Buyers
- The inclusion of flat-bottomed steering wheel, metal pedals, and sport seats in the 2018 Buick Regal GS showcases the trend of automakers enhancing the in-car experience to attract younger consumers.
Industries Being Reshaped
- Automotive
- The automotive industry has an opportunity to cater to younger, performance-oriented buyers by developing luxury sedans with improved performance capabilities and sporty designs.
- Luxury Automobiles
- In the luxury automobile industry, there is a disruptive innovation opportunity to embrace a more youthful and dynamic aesthetic in order to appeal to a broader customer base.
- In-car Technology
- The in-car technology industry can capitalize on the trend of enhancing the in-car experience for younger buyers by developing innovative features that align with their preferences and expectations.
