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Object Comparison Auto Ads

This 2014 Jeep Grand Cherokee Ad Isolates the Auto's Best Features

— April 26, 2014 — Autos
This three part 2014 Jeep Grand Cherokee ad series cleverly promotes the auto in a highly visual way, comparing the iconic Jeep bull bar to some of the auto's best features.

Although the 2014 Jeep Grand Cherokee doesn't make an appearance in these ads, it gets a subtle shoutout from items that look very similar to the shape of the bull bar. For the series, Slovakian agency Wiktor Leo Burnett uses a radio to show off the car's 825 Watt Harman Kardon system, a locked safe to mimic the car's safety features and a radiator, which gives a shoutout to the car's heated leather seats. The ads are abstract, but it's a refreshing way to talk up the features of the car.
Trend Themes
1. Visual Comparisons - Using visual comparisons in advertising to highlight product features and benefits.
2. Abstract Advertisements - Creating abstract advertisements that put emphasis on product features and benefits over the product itself.
3. Subtle Branding - Using subtle branding techniques to showcase product features without directly featuring the product itself.
Industry Implications
1. Automotive - Using visual comparisons and abstract advertisements to create car ads that showcase safety features and luxury options.
2. Advertising - Creating unique and abstract ads for cars that don't directly feature the car itself, but rather focus on its features and benefits.
3. Consumer Electronics - Creating ads for high-end speaker systems that visually highlight the features and benefits of the product, such as sound quality and power output.
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