Aggressively Agile Automobiles

The 2013 Aston Martin V12 Vantage Roadster is Powerful

The 2013 Aston Martin V12 Vantage Roadster is an open-top speed demon with a slick exterior to match. Equipped with a 6.0-liter V12 engine, the newly released Vantage is capable of hitting 0-to-62mph in just 4.5 seconds.

The compact sports car body makes this roadster capable of tearing up the highway with an effortless, natural agility. The Vantage Roadster combines the raw power of the brand's Vantage Coupe with a revved-up racing experience. Its $233,340 price tag may be ritzy for some, for those who seek an exhilarating motorcar without the Lamborghini prices should consider taking this little speedster for a spin.

Available as a limited-edition model, the 2013 Aston Martin V12 Vantage Roadster brings together luxury and raw racing power into one slick design. I'm sure James Bond wouldn't mind taking this Vantage out for a midday cruise.

Luxury Sports Cars
Disruptive innovation opportunities include using sustainable materials and incorporating advanced technology features.
Compact Roadsters
Disruptive innovation opportunities include creating affordable and eco-friendly models while maintaining desirable driving features.
Open-top Speed Demons
Disruptive innovation opportunities include improving fuel efficiency and integrating smart, connected features for a more customized driving experience.

Where This Applies

Automotive
The automotive industry can capitalize on these trends by designing and producing cars that satisfy consumer demand for luxury and performance while minimizing environmental impact.
Materials and Manufacturing
The materials and manufacturing industry can benefit from developing innovative, lightweight and sustainable materials for use in luxury sports cars and roadster production.
Technology
The technology industry can provide advanced features for luxury sports cars and roadsters, such as voice-activated assistants, smart sensors and dashboard displays.
SCORE
3.2 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 39%
Activity 50%
Freshness 8%