Dark Enigmatic Gowns

The 2012 Sag Awards Red Carpet was a Blackout

The 2012 SAG Awards red carpet experienced a sea of black lace and tulle as the stars of television and film gathered to honor each other in the actor-decided awards show, many of whom wore mysterious black frocks. Everyone from Angelina Jolie to Stacey Kiebler were seen wearing fashion's safest bet -- a little black dress. 30 Rock stars Tina Fey and Jane Krakowski wore dark vintage Versace and Antonio Berardi, respectively, while Glee's Amber Riley shined in Badgley Mischka.

The SAG Awards mark the halfway point of the awards season, between the Golden Globes and the Academy Awards, and is usually an important indication of who to watch on the red carpet at the Oscars fashion-wise.

Enigmatic Black Gowns
This trend highlights the need for fashion brands to create unique and mysterious black gowns to keep up with the demand of red carpet fashion.
Minimalist Fashion
The popularity of a little black dress this year, points toward the need for a more minimalist trend in fashion.
Classic Fashion Making a Comeback
The 2012 SAG awards marks the comeback of the classic, no-fail little black dress that never goes out of style.

Where This Applies

Fashion
Fashion brands should focus on producing enigmatic, mysterious, and minimalist black dresses as the demand for this type of fashion is high.
Red Carpet Events
The fashion trends showcased at red carpet events present an opportunity for fashion designers and event planners to market their latest creations.
Textile Industry
The demand for unique and minimalist black gowns present an opportunity for textile industries to experiment with high-quality fabrics and textures.
SCORE
2.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 51%
Activity 3%
Freshness 8%