Rather than use models, photographer Craig McDean captured the nominated fashion designers wearing their own designs for the 2009 CFDA Journal.
The designers were playfully styled by Karl Templer. Marc Jacobs sports the infamous Louis Vuitton ‘bunny ear’ headpiece that Madonna wore to the CFDA gala. Michelle Obama's favorite, Jason Wu, wore his dress over his suit.
Other images show Alex Wang and the Rodarte sisters Kate and Laura Mulleavy.
Implications - This Craig McDean editorial is notable for its ability to capture the men and women behind some of the best known (and selling) clothing lines in the world in outfits and accessories as outlandish and brash as their own creations. The shoot humanizes these designers in a way that a thousand interviews could never.