New Balance introduces a new tonal and design iteration of the classic 2002RX sneaker model that highlights a GORE-TEX coat throughout the upper to ensure that it is durable throughout any weather of the year. The colorway palette is dubbed Tobacco by the brand and it sees a variety of brown tones including dark chocolate, light cream, and wheat throughout the upper for a sleek new neutral look.
The shoes are seen paneling across the shoe and the dark chocolate makes up the base foundation of the shoe before wheat tonal suede touches are seen paneling on top of this for textural and tonal contrast. A small bright orange N can be seen along the toe box sections in addition to the N along the side.
Image Credit: Highsnobiety
What Makes This Trend Stand Out
- Durable Sneakers
- The trend towards durable, all-weather sneakers can present opportunities for companies to innovate with new materials and technologies to create products that last longer and are more sustainable.
- Neutral Colorways
- The trend towards neutral color palettes can provide opportunities for companies to experiment with unique combinations and materials that offer a modern and sleek look.
- GORE-TEX Integration
- The integration of GORE-TEX technology into sneakers can present opportunities for companies to create products that are all-weather and more versatile than traditional footwear.
Sectors Adopting This
- Sportswear
- Sportswear companies can capitalize on the trend towards durable and versatile sneakers by integrating new technologies into their products and marketing themselves as more sustainable and long-lasting.
- Outdoor Gear
- Companies that specialize in outdoor gear and activities can benefit from the trend towards durable and all-weather sneakers by expanding their product offerings and marketing themselves as providing all-in-one solutions for customers.
- Fashion
- Fashion brands can incorporate the trend towards neutral colorways into their product lines and create new collaborations with sportswear and outdoor gear companies to create unique products that appeal to a wider range of customers.
