GRID Esports' Champion of Champions Tour (CCT), a worldwide CS:GO esports circuit, has partnered with 1xBet. CCT will start using 1xBet as its only betting sponsor for all international broadcasts. The design and creation of a mobile application for the tour, intended for CCT fans and the greater CS:GO community, will also be a joint effort between the two companies. The app will employ official current and historical data powered by GRID's Data Platform to give consumers information about CS:GO and CCT.
Along with GRID and CCT, Team Spirit, Tundra Esports, MIBR, and K23 are all sponsored by 1xBet. Additionally, a partnership between 1xBet and the ESL Pro Tour CS:GO for its ESL One Summer & Winter Dota 2 events was announced in 2021, and stayed in effect until February 2022.
Image Credit: 1xBet
Why This Trend Is Growing
- Esports Betting
- With the popularity of esports on the rise, partnering with esports events/tournaments for betting sponsorships presents an opportunity for traditional betting companies to tap into a new market.
- Data Analytics in Esports
- The collaboration between CCT, GRID, and 1xBet for the creation of a mobile application based on official esports data highlights the potential for data analytics to provide valuable information for players, fans, and bettors alike.
- Mobile Applications in Esports
- The joint effort between CCT and 1xBet to design and create a mobile application for the tournament highlights the potential for mobile apps to create seamless and engaging experiences for esports audiences.
Industries Being Reshaped
- Online Betting
- Partnering with esports events/tournaments for betting sponsorships presents a disruptive innovation opportunity for online betting companies looking to expand their reach and target a new market.
- Esports Analytics
- The use of data analytics in esports presents an opportunity for analytics companies to provide valuable insights to players, teams, and bettors, ultimately improving the overall quality of the industry.
- Esports Mobile Applications
- The potential for mobile apps to create seamless and engaging experiences for esports audiences presents an opportunity for app developers and esports organizers to tap into a growing market and improve the overall spectator experience.
