Ordinarily, body care products are meant to be applied for the benefits they provide and 1HOUR—AFTER stands out as a first-of-its-kind time-based body care company. With packaging and branding that conveys a sense of urgency, the brand creates products for everyday athletes that are formulated for post-workout use.
The name of the brand itself associates the product with a short window of opportunity, while the wraparound lines on the product packaging reminds of a clock ticking down. While choosing gym bag-friendly bottles was essential for meeting the needs of the brand's core customer, 1HOUR—AFTER also opted for other details like a soft-touch matte finish and an eye-catching custom color that's seldom seen within the category.
What's Driving This Trend
- Time-based Body Care
- The development of time-based body care products opens up opportunities for innovative formulations and targeted post-workout treatments.
- Urgency in Packaging
- The use of packaging that conveys a sense of urgency presents possibilities for creating unique and attention-grabbing branding concepts.
- Specialized Products for Athletes
- The market for body care products tailored specifically for athletes provides potential for brands to cater to their unique needs and preferences.
Who This Affects Most
- Body Care
- The body care industry can explore new formulations and packaging concepts to create time-based products and capture athletes' attention.
- Packaging Design
- The packaging design industry can capitalize on the trend of conveying urgency through visually striking packaging to help brands stand out on the shelves.
- Sports and Fitness
- The sports and fitness industry can collaborate with body care brands to develop specialized products that enhance athletes' post-workout recovery and performance.
