In2TV is the first broadband network and it's got the largest collection of free TV shows anywhere on the web. Not just highlights or listings, but full-length TV episodes with a range of choices and loads of interactive features. Online. Anytime. Always free.
Implications - Broadcasting networks have noticed the shift of viewership from watching television shows on their TVs to watching online. The networks have also realized that this shift can possibly cut their advertising budgets, as online viewership's popularity steams from the ability to avoid commercials and watch their programs at any time. By broadcasting networks offering online content, they are now able to promote advertisers through mini-commercials, web banners and sponsorship to continue earning money.