The 1-2 Simple Cooking blog is a website dedicated to recipes for couples and singles. Created by founders Joy and Tiffany, it aims to do away with the waste that often comes with cooking for oneself or one other person.
By containing the dishes to one or two persons, this culinary project targets a very specific audience with distinct needs. It is difficult for amateurs to put together meals that satisfy small numbers, and the site's writers are getting around the problem with precise measurements and realistic servings that do away with unnecessary leftovers.
Visitors to the 1-2 Simple Cooking site will also benefit from its highly organized divisions. Specific sections include fast food, gluten-free, seasonal and vegetarian, enabling viewers to select from particular courses.