Only 99 Special Edition Keplers Made
Trend Huntress — August 19, 2007 — Fashion
References: nexus404
The Ulysse Nardin Tellurium J. Kepler wrist watch (what a mouthful), "rotates the Earth in its true geographical shape seen from above the North Pole." It's got all kinds of bells and whistles like a sapphire crystal and a platinum case, and it winds itself. Only 99 have been made, I assume because no more than 99 people in the world are willing to fork over $118 grand for a watch.
Implications - There is a specific group of consumers who relish in having access to exclusive and one-of-a-kind products. These consumers likely have disposable income and are willing to invest large sums of money if it means they possess high-end items. Businesses that offer products with elitist status will see favorable results in today's society.
Implications - There is a specific group of consumers who relish in having access to exclusive and one-of-a-kind products. These consumers likely have disposable income and are willing to invest large sums of money if it means they possess high-end items. Businesses that offer products with elitist status will see favorable results in today's society.
Trend Themes
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Exclusive Luxury Products — Cater to the niche market of consumers who are willing to invest in high-end products with elitist status.
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Limited Edition Collectibles — Offer limited edition versions of products to appeal to consumers who relish in owning one-of-a-kind items.
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Mechanical Watch Technology — Develop innovative mechanical watch technology to appeal to high-end consumers willing to pay for advanced features and craftsmanship.
Industry Implications
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Luxury Watches — The luxury watch industry can tap into consumers looking for high-end, exclusive timepieces.
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Fine Jewelry Industry — Fine jewelry makers can collaborate with high-end watch manufacturers to create limited edition watch and jewelry sets.
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Luxury Consumer Goods — Luxury consumer goods brands can invest in developing exclusive products to cater to niche markets of high-end consumers.
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