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1/2 Project Gives Half the Bottle, You Give Full Support

 - Aug 5, 2009
References: sungjoonkim & yankodesign
The 1/2 Project is quite the innovative and creative way to look at charity and donating towards a good cause. The idea behind these benevolent bottles is that you you pay the same amount for a regular drink, but the bottle is only half the size.

The 1/2 Project rule is that half the cost of the bottle goes directly towards donating to NGOs, so technically you’re paying the appropriate price for your drink and making a small charitable donation.

The 1/2 Project would be a great way to give small but have a big effect!