Timelessly Refined Joint Apparel

The 08⑦3⑦3 Collection by N.HOOLYWOOD & Graphpaper Comes to Life

Tokyo-based fashion labels N.HOOLYWOOD and Graphpaper join forces once again to drop the special 08⑦3⑦3 collection. The two deliver the capsule made for JACK in the Box, a publication and online store. Graphpaper is known for its expertise in creating timeless designs and refined items that center around the concept "normal, not boring."

N.HOOLYWOOD follows with a similar theme, delivering minimal designs that are inspired by founder Daisuke Obana's travels. The 08⑦3⑦3 collection is made up of items such as washed denim option and reversible flight jackets that are true to both contributing brands. The jackets include an olive green palette with a nylon finish on one side and on the reversed side is a quilted paneling design. The washed jeans are offered in dark or light iterations.

Image Credit: Graphpaper

Timeless Designs
There is an opportunity to create more fashion collections that aim to create timeless designs.
Minimalist Fashion
The demand for fashion that is sleek and simple, yet stylish and can be worn both formally and casually is rising.
Reversible Clothing
There is an opportunity to create reversible clothing that gives consumers the option to wear the item multiple ways.

Who This Affects Most

Fashion Industry
There is an opportunity for fashion industries to create sustainable and timeless pieces that cater to the rising need for classic fashion pieces.
Retail Industry
There is an opportunity for retailers to offer more minimalistic fashion choices for their customers.
Textile Industry
There is an opportunity for the textile industry to provide materials that are stretchy, durable and lightweight to create fashionable reversible clothing.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 40%
Activity 15%
Freshness 11%