Rustic Tonal Leather Sneakers

The Classic Air Force 1 Silhouette Gets a 07 Low Wheat Makeover

Nike recently revived the signature Air Force 1 07 Low Wheat iteration for the Fall/Winter 2018 season. The original Wheat pack made its first debut back in 2014 featuring the Air Trainer 1 Mid, the Air Force 1 Mid, and an Air Max 1. The latest addition to the rotation is the Low-cut Air Force 1, and the tonal finish perfectly fuses with the fall season.

This silhouette was first launched last year and it is constructed from premium leather materials across the uppers in a brown hue. This construction gives the entire footwear model a luxurious touch to complement the classic accents of the perforated toe cap, cushioned comfort, and the traction-informed soles to complete the model.

Premium Leather Sneakers
The use of premium leather materials in sneaker construction presents an opportunity for luxury and high-quality brands to disrupt the sneaker industry.
Tonal Finish Sneakers
The trend of tonal finishes in sneaker design allows for customization and personalization options, providing an opportunity for brands to offer unique and individualized products.
Fall/winter Sneaker Collections
The emergence of seasonal sneaker collections allows brands to cater specifically to the needs and preferences of customers during colder months, presenting an opportunity for increased sales and brand loyalty.

Where This Applies

Footwear
The footwear industry can leverage the use of premium leather materials and tonal finishes to create innovative designs that appeal to consumers seeking luxury and customization.
Fashion
In the fashion industry, incorporating tonal finishes and seasonal collections into sneaker designs can attract fashion-conscious consumers looking for trendy and seasonal footwear options.
Sports and Athletics
In the sports and athletic industry, the use of premium leather materials and tonal finishes in sneakers can enhance performance and style, providing a competitive edge for athletes and sports enthusiasts.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 36%
Activity 17%
Freshness 8%