French Trends

The CELINE Zouzou perfume is an upcoming fragrance from the brand’s Haute Perfumerie line that’s sure to catch the attention of new and existing fans alike. The fragrance, named after... MORE

The French Alps and high-altitude glacial crystallization inspired Grey Goose Altius, a new ultra-premium vodka that’s filtered at subfreezing temperatures. “With consumers continuing to... MORE

These new Biona Organic Mustards are making their debut in the UK in response to consumer demand for premium condiments that prioritize bold flavor and versatility to boot. The mustards come in two... MORE

The URIAGE HYSÉAC Cleansing Gel is designed to eliminate impurities and excess sebum while preserving the skin’s delicate barrier. With its high rinsability and light foaming action, this gel... MORE

“Tales of the Shire: A The Lord of the Rings Game” is an upcoming life simulation game developed by Wētā Workshop Game Studio. Set in the serene landscape of the Shire, the game allows players... MORE

Moi by Mademoiselle Desserts frozen mini beignets are arriving at UK grocers this springtime to provide easy access to the signature French pastry for consumers. The product is crafted with a... MORE

This spring, Neiman Marcus invites shoppers to immerse themselves in the essence of the South of France with Balmain Beach Club. This exclusive collection and customer activation in Dallas is... MORE

Air Canada has introduced three new Live TV sports channels to its in-flight entertainment (IFE) system. The update coincides with the Stanley Cup Playoffs. Sportsnet ONE and Sportsnet East are... MORE

Hooters is bringing the heat this spring with the debut of a new Mango Habanero wing sauce, as well as other new menu items like Cheese Curds served with savory marinara sauce. The perfect balance... MORE

Inspired by the fan-favorite sauce from Raising Cane’s, Walmart has just debuted its own Chicken Finger Dipping Sauce under its private label Great Value brand. Specifically designed to pair with... MORE

Dutch architecture firm Cloud works together with designer Sabine Marcelis to create a scenographic ambiance for a lounge that promotes AlUla. The team joins creative forces to highlight AlUla’... MORE

Sonic Groovy Fries are making their debut at participating locations in the US to provide consumers with a textural side dish to try out this spring. The fries come as the brand’s first update... MORE

Village Bistro is positioned as East Hampton’s latest culinary addition that “offers a year-round hangout for friends and families.” The aesthetic and forthcoming menu of the... MORE

The Kenzo Dubai boutique, which is situated within the renowned Dubai Mall and is the first retail venture for the luxe brand in the country, embodies a fusion of architectural and decorative... MORE

Sèchey, a name that means “dryish” in French, unveiled its second curated non-alcoholic collection at Target. Following a successful trial run in December, the initial assortment of... MORE

Einstein Bros. Bagels is adding a sweet and savory new offering to its breakfast lineup for a limited time with the debut of the new Maple French Toast Gourmet Bagel. The mouthwatering new Maple... MORE

A&W is inviting consumers to start celebrating the warmer summer days ahead with the debut of its new French Onion Double Cheeseburger and new Strawberry Watermelon Cream Freeze. Inspired by... MORE

Maison Forest & Audiard recently launched an artistic wine opener made of bronze that will effortlessly capture the attention of sommeliers, wine enthusiasts, and collectors. Known as the “... MORE

Cuvée Révolutionnaire by French dealcoholized wine brand Moderato is a new line of premium, alcohol-free wines with cutting-edge technology that was created for pairing with food. This new line... MORE

The Lamborghini x Babolat BL001 racquet has been created in collaboration between the sports car brand and the French sport equipment brand as a limited-edition piece of gear for discerning players... MORE

This summer, DeLeón Tequila invites drinkers to trade in their usual choice of cocktails in favor of something refreshingly different with its Summer Done Different series. This series is all about... MORE

Fermob is a design brand best known for its iconic bistro chair in busy cities and its latest work arrives in the form of the BELLEVIE collection. The brand embodies the French mantra of ‘joie... MORE

Tasty x PopUp Bagels collaborated on a trio of limited-time schmears and butter to pair with crispy, fresh and buttery soft bagels. The collab served up something for everyone, whether they prefer... MORE

The Voluspa Japonica Collection is being introduced in a refillable option to provide consumers with a decidedly more eco-friendly way to elevate the aromatic profile of their home. The candles... MORE

Visual branding powerfully shapes perception, yet sensory marketing can eclipse its influence, particularly through scent that evokes emotions and triggers vivid memories—and McDonald’s did... MORE