I am tired of turtlenecks getting all of the attention, therefore I am shedding light on all of the turtleneckless (no, not turtlenecklace) innovations which showcase the finest in super shell finds.
From turtle backpacks to offensive tortuga desk toys, check out these fantastic turtlevations.
Implications - Today's consumer lives in an uncertain world fraught with disruptions and crises on both a global and local scale. As a result, products which signify a sense of security or safety have a calming and desirable appeal. Few things symbolize tranquility and protection quite like a turtle shell, and the result is that products like this simultaneously exude charm, comfort and serenity that beleaguered consumers are sure to appreciate.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 82%
Activity 44%
Freshness 8%
