This spring, express yourself with your feet. Well, not exactly your feet (so don’t start booking appointments for a pedicure) but with these crazy, colorful, eye-catching Spring 2010 Kicks. The shoes that are launching this spring promise that your feet will be happier than any tap-dancing penguin on the block.
Implications - Running shoes are no longer reserved for hardcore athletes and hip hop stars; there is a subculture of sneakherheads that is slowly showing itself in mainstream pop culture. This particular behavioral tribe is wholly dedicated to having the new, most inventive, most exclusive kicks on the market as a mark of their individuality and rebellion against fashion formalities.
SCORE
5.1 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
POPULARITY
Popularity 88%
Activity 56%
Freshness 8%
