Brands in the October 2024 social good round-up engage in charitable and awareness-raising initiatives that seek to support vulnerable communities and address societal problems and climate change.
The Women's Brain Health Initiative, for example, launched a new video series titled Listen to the Children to address the growing concern of mobile device addiction among youth. Elsewhere, a popular non-profit organization To Write Love On Her Arms runs a suicide prevention campaign and provides critical mental health resources via the campaign website, PleaseStayAlive.com. Other brands like YUZU, Match Group's social app for Asian Americans, strive to engage the Gen Z demographic on the important civic duty of voting.
The October 2024 social good round-up also highlights some accessibility enhancements like Good2Go and RightHear's RightHear app for impaired individuals who need extra assistance with daily activities.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
