Performance and versatility are the key words for designers these days, especially designers of vehicles. It seems like everything from cars to trucks—even houses and wheelchairs—are created to withstand different types of terrain.
Whether you've got an all-terrain cabin or an amphibian ATV, rough rural roads are a piece of cake. Urban streets? No problem. Hills? Ditto. This cluster is all about all-terrain innovations that will go anywhere—literally.
Implications - Consumers have a strong inclination to see new forms emerge that reflect their conception of the future created by popular media. This stems from the over-appropriation of elements from previous decades that occurred over the past decade. Companies looking to form a lasting relationship with this consumers should push the envelope when it comes to design.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
