People with great bodies are always willing to shed their clothes for money--or for an important cause they believe in.
PETA has seen the publicity firsthand from featuring beautiful buff bodies au naturale, but the Olympics and cancer research and awareness groups have also seen their causes embraced as a reason to shed threads and have a picture taken for public consumption. Everybody wins.
Implications - Consumers are looking for ways to be titillated by ads. By showing without telling, marketers enable consumers to use their imaginations. Consumers that engage with ads on an imaginative level are active participants in the ads narrative instead of passive recipients of its key message.
Charitable in the Buff
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
‘Wearing Nothing' For a Cause
Naked Celebs For Breast Cancer
Au Natural Olympians
Naked Celebs For A Cause
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.