Let’s face it, cuts and scrapes are gross. They are hard to look at and usually painful.
It used to be the case that band-aids only came in those ridiculous weird flesh tones, but now there are several options.
The following cluster pays tribute to the blemish coverers and the plethora of options you now have to cover up your boo boos.
Implications - Whimsical bandages were once only appropriate for young children to wear, but today's mainstream culture embraces individuality and uniqueness. Niche adornments, including novelty bandages, resonate with consumers who enjoy exhibiting their personality at every opportunity possible. To appeal to this market, product designers must reject convention and embrace peculiarity.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 46%
Freshness 8%
