From Keeping Your Virginity to Getting It Back Again

 - Jul 7, 2009   Updated: Apr 14 2011
The ideas of purity, and chastity have been around for centuries.

Over time, society’s norms have loosened regarding this topic, but some people and cultures still hold on to the ideas of chastity and purity strongly.

The following cluster explores ways in which people are keeping and regaining their purity and chastity.

Implications - Chastity is a perennial cultural theme, and consumers are increasingly flaunting their purity through unusual novelty products and avant-garde outfits. Companies can take advantage of this phenomenon by creating products that exhibit the user's chastity in tech-savvy or oddball ways. For maximum viral buzz in the blogosphere, marketers should then promote these one-of-a-kind products on the Internet.